Carsharing is hard – Zipcar as case study
The unit economics in carsharing are extremely challenging. I had an interesting conversation with Ezra Goldman yesterday, who made the case that the costs are as follows, in order of cost: – Parking– Insurance– Inventory I’ve heard arguments that Zipcar’s challenges in unit economics resulted from cost-prohibitive insurance. I’ve heard others claim that it was from holding inventory. But apparently a fleet of cars involves high startup costs, but maintenance costs (holding inventory) are actually […]