Distribution as Innovation
The chronology tends to go: you have an idea, you build something, you go put it into the world and hope people like it. If they don’t, you figure out why, go fix what you’ve built, and then put it back out there. Rinse, repeat. In this chronology, product always comes first, but product is also at the center. If something isn’t working, perhaps you haven’t built the right product. If you iterate, you iterate […]