All posts tagged: product development

Feature Creep to Mission Creep

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Essays

Lately I have seen a number of very early-stage technology companies add incremental features in a race to instrument user or revenue growth. “If we put a new tab in which allows us to target n+1 customers, that category will take off” or “we have introduced a complimentary product line focused on a higher-margin sale to the same customers” Of course, the most successful software companies have all diversified their offerings; they have added features […]