Build what you know

Leave a comment
Essays

My buddy just pointed out to me that another “Instagram for Video” announced funding today. This is a very quick post. What feels to me like a no-brainer in designing products that capture a rich user experience: is it something that you yourself can’t stop using? There have been plenty of posts about this in the past, too. Sure, baby products and medical devices don’t count. Sure, the CEO of Wal-Mart doesn’t shop at Wal-Mart, nor does the founder of Denny’s eat at Denny’s. But when you’re building a consumer internet product, and you’re a young company, it’s a different story. You have to connect with your product to understand it… And when it comes to these Instagram for Video companies, I have to wonder. Would you constantly update your life over video broadcast? I’ve heard the argument that you’re appealing to a (usually) younger, more exhibitionist demographic, but unless you yourself are a of the “Leave Britney Alone” generation, I suspect you’ll have trouble finding the winning UX.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s