Have You Ever Tried To Sell A Diamond?

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Essays

This is one of the best looks into the insanity that is the diamond industry. Their skill at marketing, at manipulating demand, creating scarcity, and capturing the imaginations of the entire world by cornering the engagement industry is all just… it’s wow. It makes me angry and uncomfortable, but also deeply impressed. Good stuff, de Beers.

Have You Ever Tried To Sell A Diamond?

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