A little off topic here, but eye-opening on your kid’s/students’ perceptions of marketing and branding. Does her opinion give insights into parent choices? My favorite: “That is on a controller that you use to control the TV at Ryan’s house.”
When a five-year-old girl recognizes your brand logo, you’ve done it right. Of course, when your dad is in the logo design business, you might have a leg up. Adam Ladd’s daughter knows her logos, but as far as big cats go, she just likes cheetahs.