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Essays

gjmueller:

A little off topic here, but eye-opening on your kid’s/students’ perceptions of marketing and branding. Does her opinion give insights into parent choices? My favorite: “That is on a controller that you use to control the TV at Ryan’s house.”

When a five-year-old girl recognizes your brand logo, you’ve done it right. Of course, when your dad is in the logo design business, you might have a leg up. Adam Ladd’s daughter knows her logos, but as far as big cats go, she just likes cheetahs.

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