There is a reason why we are so committed to social media at The Times and that reason rests with our audience. We have an incredibly enlightened, intelligent and sophisticated group of users who are highly engaged with our products. Our efforts in social media are meant to tap in to the knowledge from that readership. We value what they can share with us and with other users.
Arthur Sulzberger, Chairman of the New York Times, in an excellent and eye-opening speech at the London School of Economics. Money stat: A New York Times article is tweeted every 4 seconds. They are quietly killing it online. I wonder how their margins look. (According to a buddy, not much better than last year.)